Audience Specialist (12 month FTC)

We are looking for an Audience Specialist to join our team at Reach.

This is a fantastic opportunity for a digital audience expert to step into a pivotal role developing and executing strategies to grow our audience across our entire portfolio of national and regional brands. As the day-to-day expert for newsletters and direct messaging, you will collaborate with diverse teams to turn strategy into action, providing tailored guidance and best-practice training to our content teams.

We are looking for someone who is owning newsletters in a publishing setting or working within an audience role, ready to drive user acquisition and engagement through data-driven distribution plans.

About us

Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.

We're home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.

It's our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. And we’re just getting started…

Your story, with Reach

As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.

We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.

We’ll help you build a career that works with your life, while giving you the space to create and grow.

About this role

What will the role involve?

• Audience Strategy: You will develop and execute the strategy for growing audiences across newsletters and direct messaging channels.
• Expert Guidance: You will act as the go-to person for implementing best practices and providing hands-on training for content teams across the portfolio.
• Data-Driven Optimisation: You will collaborate with the wider Audience team to provide bespoke guidance to brand teams, helping them optimize content based on data.
• Engagement Growth: You will work with Editorial and Growth teams to identify content types and topics that best drive user acquisition and retention.
• Performance Tracking: You will monitor key metrics and audience performance to develop and refine distribution plans.
• Inclusion: You will play your part in building a diverse and inclusive organisation that reflects the communities we serve.

Contract and Location

This is a 12-month Fixed Term Contract (FTC) to cover a maternity leave. This is a remote UK-based role working across all our regional and national brands.

Who are we looking for?

• You are audience-focused with a deep knowledge of how to grow direct relationships with readers.
• You have strong analytical skills and are comfortable using analytics tools to inform your decision-making.
• You possess excellent project management skills with the ability to lead cross-functional teams.
• You have a background in publishing, ideally with experience owning newsletters or working in an audience-led role.
• You are a strong communicator and team player who can adapt to the shifting requirements of the business.
• You have excellent time management skills and maintain professionalism at all times.

How we'll look after you

We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits, including:

• 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years.
• Holiday Purchase Scheme: We have a scheme to help you buy extra holiday if you want to.
• Volunteering Day: An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
• Big moment day: An extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!).
• Retirement Savings: We'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
• Supportive Policies: We’re proud to have a range of policies to support people in and outside work, including enhanced family leave and flexibility.
• Healthcare cash plan: Giving you money back for a range of medical expenses and fast access to doctor's appointments.
• Car lease scheme: You can buy a brand new electric or hybrid car through our leasing partner and pay through salary sacrifice.
• Wellbeing support: Including a 24/7 assistance programme for you and your family.
• Discounts: Access to lots of discounts, including 15% off with Reach's online marketplace, Yimbly.
• Interest-free loans: Including for season tickets and technology.

If you’re excited about this role but don’t tick every single box, please don’t let that stop you from applying.

We know that everyone has their own story to tell, and we value potential, passion and the perspectives that different backgrounds bring to our work.

Diverse perspectives strengthen our teams and help us better serve our audiences, which is why we’re dedicated to fostering an inclusive workplace where everyone feels welcome and supported. As an equal opportunities employer, we encourage applications from people of all backgrounds and experiences.

We are committed to a recruitment process that is fair and welcoming to all, without discrimination on the basis of age, disability, gender identity, ethnicity, religion or belief, sexual orientation, or any other protected characteristic.