Senior Manager - Content & Strategy

We're looking for a Sr. Manager of Content & Strategy to join our integrated creative team. This role leads content strategy across campaigns and channels, shaping how the brand shows up across the full consumer journey — from the big idea to where it lands.

You're a strategic content leader who develops ideas and defines how they come to life across the business. You move fluidly between concept and execution, bring a genuine point of view, and know how to make both land. Working in partnership with the Global VP of Creative, you'll connect content strategy to the broader creative vision — and collaborate across marketing and brand to align that vision with business objectives. You write copy that earns attention on social, in campaigns, on shelf, and everywhere in between.

Key Responsibilities

• Lead content strategy across campaigns, product launches, and brand initiatives, ensuring alignment with business objectives and brand positioning.
• Translate brand strategy and business priorities into content frameworks that guide messaging across channels and touchpoints.
• Own and evolve the brand voice — taglines, scripts, manifestos, campaign copy, social, product, email — adapting to channel without losing its edge.
• Partner with cross-functional leaders in marketing, brand, and product to shape campaign narratives and align content with broader organizational goals.
• Develop campaign concepts that connect brand strategy to cultural moments, turning briefs into ideas that feel specific and alive.
• Lead brainstorms. Generate ideas and help others get to theirs.
• Write with visual awareness, collaborating with art directors to develop work where language and image are inseparable.
• Provide strategic direction and feedback to internal and external creative partners, holding the line on consistency and quality.
• Stay current on culture, platform behavior, and the conversations your audience is already having.
• Use performance insights to refine strategy and strengthen future work.

REQUIREMENTS/QUALIFICATIONS:

• 6+ years in copywriting with strong campaign concepting experience. Agency background required.
• Demonstrated experience leading content strategy across multiple channels — not just executing copy.
• A portfolio with range: brand voice, social-first thinking, campaign work with real cultural resonance.
• Fluency across formats and platforms, including TikTok, Instagram, and YouTube.
• Visual literacy — you write to the image, not just the brief.
• A collaborative working style with the ability to move across creative, marketing, strategy, and brand without losing momentum.
• Ability to operate at a strategic level, influencing direction and aligning stakeholders.
• Beauty, wellness, or CPG experience a plus

WHAT WE OFFER:

• Unlimited Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program
• Annual Bonus

The expected base salary for this position is $120,000 to $130,000. The exact base salary is determined by various factors, including experience, skills, education, geographic location, and budget. In addition to base salary, Murad offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

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