Director Deputy (Media Management) | NAFSA

This position is being recruited by Pakistan Single Window (PSW) on behalf of the National Agri-Trade and Food Safety Authority (NAFSA). NAFSA is being established as a strategic national initiative to strengthen Pakistan’s agri-trade ecosystem through enhanced regulatory oversight, facilitation, and modernization of food safety and trade processes. The selected candidate will be part of NAFSA’s foundational team, contributing to the development of systems, processes, and institutional capabilities.

• Lead NAFSA’s media management and public relations operations, ensuring consistent messaging, timely responses to media queries, and alignment with the Authority’s mandate, approved positions, and communication protocols.
• Develop and execute media engagement strategies, press plans, and crisis communication support in coordination with the Director Communications, leadership, and technical Wings (SAPW/OW), including risk communication requirements where applicable.
• Oversee drafting, review coordination, and dissemination of press releases, media statements, advisories, official announcements, and spokesperson briefs, ensuring accuracy, clarity, and approved messaging.
• Manage and strengthen relationships with print, electronic, and digital media outlets; plan and coordinate press briefings, interviews, and media engagements, including logistics and documentation.
• Coordinate spokesperson support, including talking points, Q&As, key messages, and interview preparation packs for senior leadership and designated representatives.
• Monitor media coverage and public sentiment related to NAFSA’s mandate; prepare periodic media monitoring reports, issue briefs, and trend analysis with recommended response actions for management.
• Establish and enforce communication approval workflows, escalation protocols, and content clearance requirements (including confidentiality safeguards) prior to public release.
• Coordinate rapid-response handling of misinformation, reputational risks, and sensitive issues through documented decision trails and escalation to the Director as required.
• Manage vendor/agency coordination for media monitoring, creative production, and PR support (where outsourced), including SLA tracking, deliverable quality checks, and performance reporting.
• Supervise assigned communications staff, maintain workplans and trackers, and ensure timely delivery of media outputs and documentation.
• Perform any other duties assigned by the Director Communications consistent with NAFSA’s mandate.

• Master’s / bachelor’s (Minimum sixteen years) in Mass Communication, Journalism, Public Relations, Marketing, or related discipline.

• Minimum 8 years of overall experience and 8 years relevant experience in media management, public sector communications, or PR roles.
• Strong writing and editing skills and ability to handle sensitive communications.
• Experience in crisis communications and media liaison (preferred).