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Territory Manager – Surgical Sales (Hernia / Plastics) | West Michigan | $190K–$210K OTE | Top Device Company

4/4/2026

The Territory Manager will sell surgical products directly into the operating room and provide technical support during procedures. They are responsible for building surgeon relationships, driving product adoption, and managing territory revenue growth.

Salary

190000 - 210000 USD

Working Hours

40 hours/week

Company Size

51-200 employees

Language

English

Visa Sponsorship

About The Company

Purple Cow Recruiting is a global talent acquisition firm that connects top-tier professionals with leading organizations across industries, including the United States federal government. We specialize in recruiting for healthcare and technical roles, offering both permanent and temporary staffing solutions, including all back end support. Our approach is tailored to meet the unique needs of each client, ensuring compliance with key industry standards such as Joint Commission, HIPAA, NIST, and FedRAMP, while delivering exceptional candidates. Technical, Healthcare, and Commercial Expertise : -Deployment of FTEs: Capability to deploy fully credentialed professionals across technical, healthcare, and commercial roles. -Telehealth and Remote IT Solutions: Proficient in remote support for both healthcare and technical operations. -Commercial Expertise: Strong track record in placing candidates in corporate roles, including finance, marketing, and engineering. Compliance and Quality Assurance: -Adherence to federal standards (e.g., Joint Commission, HIPAA, NIST, FedRAMP) and industry best practices for commercial sectors. -Quality Control Plan (QCP) includes regular audits, performance reviews, and compliance checks. Past Performance: Successfully delivered staffing solutions for DoD contracts, healthcare institutions, and leading commercial enterprises. Our performance consistently meets or exceeds client expectations in both public and private sectors. Key Personnel: -Fiona Rintoul, CEO: Oversees strategic direction and operational alignment. -Chelsea Drinkard, VP of Recruiting: Manages recruitment across federal, healthcare, technical, and commercial sectors. Purple Cow Recruiting ensures high-quality staffing solutions, aligning with both public and private sector objectives to support mission-critical operations and commercial growth.

About the Role

Description

Territory Manager – Surgical Sales (Hernia / Plastics) | West Michigan | $190K–$210K OTE
Market Leader | Low Turnover | Surgeon Preference Products

Elizabeth Banzhaf
Call or Text: 272-230-3157
LinkedIn: View Profile
Prefer a quick conversation instead of applying? Call or text directly.

Heartline Staffing, in partnership with Purple Cow Recruiting, is seeking a high-performing surgical sales professional for a Territory Manager role covering West Michigan.

This is an opportunity to join a market-leading manufacturer with exceptional name recognition and one of the lowest turnover rates in the industry.

POSITION OVERVIEW
This role focuses on selling hernia mesh and staple reinforcement devices directly into the operating room, working closely with General and Plastic Surgeons.

The position requires strong clinical credibility, case coverage experience, and the ability to influence surgeon preference in a competitive environment.

TERRITORY
• Grand Rapids, Kalamazoo, Lansing, Traverse City, and NW Indiana
• Candidates must be based in Grand Rapids or Kalamazoo

COMPENSATION
• Base Salary: $145K–$155K
• OTE: $190K–$210K
• Bonus + Stock ownership
• First-year income guarantee
• Company car provided

RESPONSIBILITIES
• Sell surgical products in the operating room environment
• Provide case coverage and technical support during procedures
• Build and maintain strong relationships with surgeons and OR staff
• Drive surgeon preference and product adoption
• Manage and grow territory revenue
• Travel approximately 3 nights per month

Requirements

NON-NEGOTIABLE REQUIREMENTS:
• 3–5+ years of surgical device sales experience
• MUST have experience selling into General Surgery and/or Plastic Surgery
• MUST have procedural / OR-based product experience
• MUST have case coverage experience (leading cases independently)

REQUIRED BACKGROUND:
• Experience with surgeon preference products
• Strong relationships within hospital OR environments
• Proven track record of sales success

TARGET COMPANIES:
• Ethicon
• Medtronic (Covidien)
• Bard / BD
• Cook Medical
• ConMed
• Baxter
• Atrium
• Plastic surgery device companies

DISQUALIFIERS (DO NOT APPLY):
• No surgical sales experience
• Wound care or post-op product background only
• No case coverage experience
• Non-procedural sales roles

KEYWORDS / EXPERIENCE FOCUS:
• Hernia repair
• Surgical mesh
• Staple reinforcement
• Bariatrics
• General surgery
• Plastic surgery

ADDITIONAL REQUIREMENTS:
• Must reside in Grand Rapids or Kalamazoo area
• Strong communication and clinical acumen
• Ability to operate in a high-performance surgical sales environment

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Heartline Staffing is a Strategic Talent Partner with Purple Cow Recruiting. Applications are securely processed through Purple Cow Recruiting’s system.

Key Skills

Surgical device salesOperating room supportCase coverageGeneral surgeryPlastic surgeryHernia repairSurgical meshStaple reinforcementBariatricsClinical acumenRelationship managementSales growthTechnical supportSurgeon preference influence