Regional Director of Admissions

THIS IS NOT A REMOTE POSITION: This role is based in-person at our corporate headquarters in Virginia Beach, VA (4455 South Blvd, Virginia Beach, VA 23452) and supports our Centura College campuses. Relocation assistance of up to $10,000 may be available for select candidates.

POSITION PURPOSE 

The Regional Director of Admissions (RDOA) is a senior enrollment leader responsible for driving student enrollment strategy, performance, and operational excellence across multiple campuses and business lines. Operating within a matrixed environment, this role provides strategic direction, oversight, and partnership to campus-based Directors of Admissions (DOAs). 

The RDOA ensures alignment of admissions strategy, performance expectations, and compliance standards across the organization. This role partners closely with executive leadership, campus leaders, and cross-functional teams to optimize enrollment outcomes, enhance the prospective student experience, and scale best practices across the enterprise. 

JOB FUNCTIONS, DUTIES, AND RESPONSIBILITIES 

Enrollment Strategy & Performance Leadership 

• Lead regional enrollment strategy across campuses and business lines to achieve and exceed start and revenue targets
• Establish standardized enrollment goals, KPIs, and performance benchmarks in partnership with campus leadership  
• Monitor and evaluate admissions performance across campuses, identifying trends, risks, and opportunities
• Provide strategic guidance and performance coaching to campus DOAs to improve conversion, yield, and overall enrollment outcomes 
• Leverage data and analytics to inform decision-making and drive continuous improvement  

Matrix Leadership & Partnership 

• Serve as the primary admissions thought partner to campus leadership teams, influencing enrollment strategy and execution
• Provide dotted-line leadership to campus DOAs, ensuring alignment to enterprise standards, priorities, and best practices
• Foster a culture of collaboration, accountability, and student-centered service across decentralized admissions teams
• Lead regular performance reviews, business reviews, and strategy sessions with campus leaders and DOAs  

Operational Excellence & Standardization 

• Develop, implement, and scale standardized admissions processes, tools, and best practices across campuses
• Identify and drive process improvements that enhance efficiency, consistency, and the prospective student experience
• Partner with Marketing, Academics, and Operations to align lead flow, program offerings, and enrollment strategies
• Optimize use of CRM systems (e.g., CampusNexus) and reporting tools to improve pipeline visibility and management  

Compliance & Regulatory Oversight 

• Serve as a subject matter expert on admissions-related regulatory, accreditation, and compliance requirements
• Ensure consistent adherence to Admissions Policies & Procedures across all campuses
• Lead and oversee audits, reviews, and monitoring activities to maintain compliance with institutional, programmatic, and federal regulations (e.g., consumer disclosures, FAA where applicable)
• Partner with Compliance and Legal teams to proactively mitigate risk and ensure audit readiness  

Training, Development & Enablement 

• Design and implement standardized onboarding, training, and development programs for admissions teams
• Identify skill gaps and provide targeted coaching and development resources to campus DOAs and teams
• Support leadership development within admissions to build bench strength and succession pipelines
• Promote a positive, ethical, and high-performance culture aligned with institutional values 

Education 

• Bachelor’s degree required; Master’s degree preferred

Experience/Skills 

• 5+ years of progressive leadership experience in admissions or enrollment management, including experience as a Campus Director of Admissions, with a demonstrated track record of driving enrollment performance
• Proven ability to lead and influence outcomes in a matrixed, multi-campus environment without direct reporting authority
• Strong knowledge of higher education admissions practices, including regulatory, accreditation, and compliance requirements (e.g., institutional accreditation, programmatic standards, consumer disclosures)
• Demonstrated success using data and analytics to drive enrollment strategy, improve conversion rates, and optimize performance
• Exceptional leadership and coaching skills, with the ability to develop talent, align teams, and foster a high-performance, student-centered culture
• Strategic thinker with strong operational execution skills and the ability to scale processes across diverse campuses and business lines
• Excellent communication, presentation, and stakeholder management skills, with the ability to influence campus leadership and executive teams
• High level of integrity, professionalism, and commitment to ethical enrollment practices
• Strong organizational and problem-solving skills, with the ability to manage multiple priorities in a fast-paced, performance-driven environment
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, Teams, SharePoint); experience with CRM systems (e.g., CampusNexus) strongly preferred
• Ability and willingness to travel regionally, including overnight travel, and to support evening or weekend operations as needed 

Work Schedule: 

• This position is located in Virginia Beach, VA, Home Office.
• Regular availability during standard business hours is expected, along with flexibility to support multiple campuses as needed. Some travel may also be required.

What We Offer   

The anticipated annual salary for this role is $100,000 - $110,000. However, actual compensation will be based on a variety of factors, including the candidate's skills, experience, and geographic location. In addition to a competitive salary, we offer a comprehensive benefits package, including:    

What We Offer 

We are proud to offer a competitive compensation package that supports your personal and professional well-being. Full-time employees are eligible for: 

• 401(k) with company match 
• Comprehensive health, dental, and vision insurance 
• Life insurance options 
• Paid parental leave 
• Paid time off (PTO) to promote work-life balance 
• Tuition reimbursement for continued education 
• Employee Assistance Program (EAP) for personal and professional support 

We are committed to fostering a workplace that values integrity, growth, and student success.