Marketing & Business Development Manager

Description

Independent Orthopedic Practice | Flagstaff, Arizona | Full-Time | On-site | Salary: DOE

About the Practice

We are a long-standing, independent orthopedic surgery practice in Flagstaff, Arizona, serving high-performing surgeons and multidisciplinary clinical teams. Our organization prioritizes excellence, accountability, community reputation, and a strong culture built over decades.

The Opportunity

1. As the practice continues to expand in reach and competitive presence, we are seeking a Marketing & Business Development Manager to design, lead, and execute a comprehensive marketing, brand, and business growth strategy for the practice.
2. This leader will work closely with executive leadership and physicians to strengthen the practice’s visibility, grow patient volumes, deepen community relationships, and enhance referral pathways throughout Northern Arizona.
3. The ideal candidate combines high-level healthcare marketing experience with strategic business development insight, strong physician-relations capability, and a deep understanding of patient populations across the region.
4. This is a hands-on leadership role designed for someone who thrives in fast-paced medical environments, can translate vision into execution, and is motivated by creating measurable organizational impact.
5. A structured 90-day onboarding plan will focus on learning the practice, understanding its target markets, aligning with growth priorities, and building foundational marketing/PR and business development strategies.

Responsibilities – Marketing 

• Develop and lead the practice’s comprehensive marketing strategy across digital, brand, and community channels

• Lead provider marketing initiatives, including outreach, branding, and visibility strategies

• Leverage AI driven tools and platforms to optimize digital marketing performance, SEO/SEM, website engagement, and online reputation management

• Lead brand positioning, messaging, and external communications to ensure consistency and impact

• Manage public relations efforts, including media communication and press releases

• Manage community outreach programs, health fairs, and educational events to strengthen market visibility

• Plan and execute sponsorships, public facing events, and local engagement initiatives

• Oversee marketing analytics, reporting, and performance dashboards to track ROI and effectiveness

• Collaborate with physicians and department leaders on new service launches and practice initiatives

• Ensure marketing activities align with organizational goals, culture, and long term growth strategy

Responsibilities – Business Development 

• Execute business development projects assigned by executive leadership and physician board to evaluate new service lines, partnerships, and expansion opportunities.

• Perform comprehensive research including market demand, competitive landscape, financial viability, and operational impact for proposed initiatives.

• Synthesize findings into clear, concise recommendations with supporting data, financial modeling, and risk analysis for executive and board-level decision making.

• Deliver polished presentations to the executive committee and physician board, guiding discussions and influencing strategic decisions.

• Lead the initial rollout of approved initiatives, including vendor selection, workflow design, and go-to-market planning.

• Collaborate with clinical, operational, and administrative teams to align new initiatives with existing workflows and strategic priorities.

• Identify, vet, and negotiate with external vendors and partners to support new business opportunities.

• Design and launch pilot programs to validate new services or locations before full-scale implementation.

• Successfully hand off stabilized initiatives to operations teams with clear processes, metrics, and accountability structures.

• Monitor early performance of new initiatives, ensuring alignment with projected outcomes and making adjustments as needed.

Requirements

• Minimum 3+ years of healthcare marketing experience, preferably within a physician owned or specialty care setting

• Significant experience in provider outreach, relationship management, and healthcare network development.  

• Proficiency in modern AI technologies and marketing applications, including AI-assisted analytics, content tools, SEO optimization platforms, and workflow automation tools.  

• Strong understanding of Northern Arizona patient populations, referral patterns, and healthcare landscape

• Ability to work effectively with senior leaders, physicians, and multidisciplinary teams

• Motivated by ownership, responsibility, and long term organizational impact

• Highly organized, strategic, and execution oriented

• Proven experience with community engagement, event planning, and partnership development

• Excellent written and verbal communication skills

• Comfortable working in a dynamic, high growth clinical environment

• Resident of Flagstaff, AZ required

Why This Role Is Different

• This is not a narrow or administrative marketing position. It is an opportunity to:
• Shape the public reputation and future growth of a prominent orthopedic practice
• Build deep relationships across Northern Arizona healthcare and community networks
• Lead strategy, execution, and measurable impact across multiple marketing and outreach domains
• Design a marketing and business development function that grows as the practice grows

What We Offer

• Close partnership with executive leadership and physician teams

• Meaningful influence over practice growth, reputation, and community presence

• Competitive compensation (commensurate with experience)

• A stable, independent practice environment

• Opportunity to build a high impact, long term marketing and business development function

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FBJ offers the following BENEFIT PROGRAMS: 

• Free group life insurance ($50k)

• Medical Insurance - Medical benefits begin the first of the month following 60 days

• Health Savings Account (H.S.A.)

• Voluntary Dental Insurance

• Voluntary Vision Insurance

• Telehealth primary and urgent care  

• Voluntary Life Insurance

• Voluntary Short-Term Disability

• 401k & 401k ROTH Retirement plan *  After 1 year

• Eight paid days off for holidays

• Gym membership & wellness benefit credit ($25/mo)

• $500 credit to be used at FBJ, if you or your family needs care with us

NOTES about Management-level benefits: 

• Manager Paid Time Off (PTO): 120 hours of PTO in your first year, with 160 hours provided to you on your anniversary date. 

• Manager cell phone stipend of $60 / mo. 

• Manager Continuing Education/CME allowance of $1,000 / yr and 16 CME hours / yr