Product Marketing Manager

Description

Greetings from PlanetBids, where we soar as the interstellar pioneers of web-based eProcurement solutions in the expanse of the United States! Harnessing a constellation of cutting-edge technologies, our modular suite of stellar offerings empowers governmental, non-profit, and educational entities to navigate the procurement cosmos with unparalleled agility.

Since our inception in 2000, our celestial crew has been on a trajectory of excellence, propelling us to the forefront of the industry with a gravitational pull of unparalleled client service. Our orbiting team not only upholds the celestial standard but also radiates with boundless creativity and ingenuity, continually pushing the boundaries of innovation.

If you seek to embark on a journey of collaborative exploration, where flexibility and creativity intersect in the cosmic dance of procurement, then your quest ends here. Join us in our cosmic odyssey, where camaraderie and innovation converge in the endless expanse of opportunity!

About this role 

PlanetBids is seeking a Product Marketing Manager who will play a key role in growing VendorLine by improving how the product is positioned, understood, and promoted to vendors. VendorLine is PlanetBids’ vendor-focused platform designed to help businesses discover, track, and manage government contracting opportunities. By bringing relevant bids and opportunity management tools into one place, VendorLine helps vendors stay informed, save time, and compete more effectively for public projects. 

This role sits at the intersection of product, marketing, and customer insight. You will conduct research to better understand our vendor audience, help refine product messaging, and build marketing initiatives that drive awareness and adoption. Because our marketing team is small, this role is ideal for someone who enjoys both strategic thinking and hands-on execution. You will work closely with the Marketing Director to support VendorLine’s marketing strategy while contributing insights that help shape how the product is positioned and promoted.

What we offer

PlanetBids is pleased to provide all full-time team members with the following benefits:
 

· Competitive pay that recognizes your skills and contributions

· Flexible scheduling in a fully remote environment

· Unlimited PTO with an annual vacation bonus to encourage recharging

· Medical insurance with generous company contributions

· Dental and vision insurance with 100% of employee premiums paid by the company

· Company-paid short-term and long-term disability coverage

· Company-paid life and AD&D insurance, with options to increase your coverage

· Flexible Spending Account (FSA) and Dependent Care FSA options

· 401(k) plan with both Traditional and Roth options, immediate vesting, and an employer match

· Legal Club membership for personal legal support

· Employee Assistance Program for confidential counseling and resources

· Career pathing and professional development to help you grow and thrive

· A collaborative, engaged culture where your ideas matter and your voice is heard

Requirements

Role Responsibilities

Product Marketing & Customer Insights

• Conduct research to better understand vendor needs, challenges, and behaviors 
• Speak with customers and analyze feedback to uncover marketing opportunities 
• Perform competitive research and market analysis 
• Help develop and refine VendorLine’s messaging and value proposition 
• Translate product features into clear, compelling benefits for vendors 
• Ensure messaging is consistent across marketing channels and materials 
• Share insights and recommendations that help refine VendorLine’s positioning and marketing strategy 

Website & Content Development

• Own and manage the VendorLine website experience 
• Update and optimize product pages, landing pages, and site messaging 
• Ensure the website clearly communicates VendorLine’s value and supports marketing initiatives 
• Create content that supports VendorLine marketing efforts, including: 
  • Blog articles 
  • Educational resources 
  • Learning Center content 
  • Product explainers and feature highlights 
• Develop content that helps vendors better understand procurement opportunities and how VendorLine supports      their success 

Campaign Development & Execution

• Plan, build, and launch marketing campaigns that promote VendorLine and drive vendor adoption 
• Create and manage paid advertising campaigns (e.g., Google Ads, social ads), including targeting, messaging, and performance optimization 
• Create campaign assets such as landing pages, emails, and supporting content 
• Monitor and optimize campaign performance across channels 
• Identify opportunities to improve campaign performance, engagement, and conversion over time 

Required and Desired Skills

· 2–5 years of experience in product marketing, SaaS marketing, or related roles required

· Strong writing skills with the ability to clearly communicate product value and translate features into customer benefits 

· Experience developing or contributing to product messaging and positioning 

· Ability to conduct customer and market research and turn insights into actionable recommendations 

· Experience creating marketing content such as landing pages, product pages, emails, and educational content 

· Experience managing or updating marketing websites or landing pages 

· Experience planning and executing marketing campaigns across channels 

· Familiarity with paid advertising (e.g., Google Ads, social ads) and basic performance optimization 

· Ability to analyze performance and identify opportunities to improve engagement and conversion 

· Travel requirements up to 20% – quarterly travel to conferences and tradeshows

· Ability to work both autonomously as well as within a team in a remote work environment.

· As a requirement, all candidates must be physically based in the United States and able to legally work for any employer. 

How to apply

Interested? Here’s what to do! Please apply via our Careers Page on our website at https://home.planetbids.com/careers . (Kindly note, for security purposes, we only accept applications submitted through the above link and not through any other channels, including email or LinkedIn.) If your qualifications align with what we’re looking for, we’ll be in touch!

Notes to all applicants: 

1. PlanetBids is an Equal Employment Opportunity      employer. All qualified applicants will receive consideration for      employment without regard to race, color, religion, sex, age, national      origin, protected veteran status, disability status, sexual orientation,      gender identity or expression, pregnancy, marital status, genetic      information, or any other characteristic protected by federal, state, or      local laws. EOE/M/F/D/V
2. As a remote-first company, PlanetBids will      conduct all interviews on camera to support a collaborative conversation      and confirm candidate identity. In addition, applicants selected for an      interview may be asked to present a valid state ID or driver's license to      verify their identity.