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Sales Counselor

4/10/2026

The Sales Counselor is responsible for leasing apartments and achieving move-in goals for senior living and memory care communities. They manage the entire sales process, including conducting tours, following up with inquiries, and maintaining positive relationships with residents and families.

Working Hours

40 hours/week

Company Size

1,001-5,000 employees

Language

English

Visa Sponsorship

No

About The Company
Welcome to HarborChase, and the highest standard of senior care communities offering assisted living, skilled nursing and our acclaimed memory care program. Respect and simple kindness abound here as we celebrate each individual life with the dignity it has earned and a warm appreciation of chapters still to unfold.
About the Role

Description

Position Summary:

Responsible for leasing apartments and achieving move in goals. Maintains a positive image of the community with referral sources, residents, and staff personnel. Reports to the Sales and Marketing Director.  

Essential Functions:

  • Schedule, organize and conduct tours with prospective resident of senior providers for assisted living and memory care 
  • Meet all expectations of meaningful contacts, leases and occupancy 
  • Responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately 
  • Maintain a good working relationship with residents, families and professional providers of care   
  • Maintains a working knowledge of all software programs 
  • Manage move ins and move outs to achieve maximum revenue 
  • Treat each inquiry with value 
  • Meet all expectations of occupancy and budget 
  • Keeps Sales Director and or Executive Director informed of all sales activity daily 
  • Maintains Hot Board and census board 
  • Assist in development and execution of community events 
  • Communicates any special needs of the incoming resident to the appropriate personnel 
  • Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product 
  • Understand the need of the senior and the aging process  
  • Maintain and work an active, meaningful waitlist 
  • The ability to work in a safe and alert manner 
  • The ability to take ownership for associate’s safety and the safety of the residents 
  • Must disclose any medication that might impair associate’s ability to perform the job safely or competently.  

Non-Essential Functions:

  • Leads by example exhibiting the CORE Values through servant leadership 
  • Encourages teamwork and promotes company philosophy 
  • Attends required community meetings and participates Life Enrichment activities when able 
  • Completes all required courses in adherence with HRA University  
  • Is prompt and able to perform the required duties of the position on a regular, predictable basis 
  • Becomes familiar and understands how to report a missing person using the Safe Return program or equivalent  
  • Becomes familiar and understands the steps for fire evacuation 
  • All associates are responsible for maintaining a safe and secure environment for all community residents

 

Requirements

Qualifications/Skills/Educational Requirements:

  • Bachelor degree from a four-year college or university. Or one to two years’ experience and or training, or equivalent of education and experience.   
  • Previous sales/admission experience in senior living 
  • Strong communication skills 
  • Understand, comply with and promote all rules and regulations regarding resident’s rights 
  • Promote positive relationships with residents, visitors, and community staff, to include presenting and professional appearance 

Background Screening Requirement

In all Florida Companies, this position requires a Level 2 background screening through the Florida Care Provider Background Screening Clearinghouse. For more information regarding the Clearinghouse, disqualifying offenses, and exemption procedures, please visit: https://info.flclearinghouse.com

Key Skills
LeasingSalesCustomer ServiceCommunication SkillsSenior LivingAssisted LivingMemory CareRelationship ManagementEvent ExecutionSoftware ProficiencyTime ManagementConflict ResolutionReportingSafety Compliance
Categories
SalesHealthcareCustomer Service & SupportManagement & Leadership
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