Business Development Executive (BDE)

4/11/2026

The Business Development Executive is responsible for driving demand and securing product specifications within the industrial and construction sectors. They manage the project pipeline from early design stages through to final award while coordinating with internal sales and technical teams.

Working Hours

40 hours/week

Company Size

1,001-5,000 employees

Language

English

Visa Sponsorship

About The Company

NS BlueScope is a 50:50 joint venture enterprise between BlueScope and Nippon Steel Corporation (NSC) of Japan. NS BlueScope Coated Products serves the building construction, manufacturing and home appliance industries with innovative, high quality coated and painted steel products across ASEAN and North America region. For more than five decades, we have carefully nurtured and continued to build on our reputation for unsurpassed quality in premium steel products and pre-engineered solutions for Projects, Retail, Manufacturing and Home Appliances segment. Our extensive R&D investments have resulted in a worldwide reputation for trusted products. Our brands like COLORBOND® steel and ZINCALUME® steel and LYSAGHT® steel building products, as well as our Butler® custom engineered building solutions are prized assets. Today, NS BlueScope is a name synonymous with high quality, innovation and solution design. You will find our steel products in homes, shopping malls, offices and factories, amongst others. Our iconic buildings include Singapore’s The Esplanade, F1 Pit Building, Marina Bay Sands & Skypark, Outram MRT, Sengkang Sports Complex, Malaysia’s Twin Towers, University Malaya Examination Hall, Setia Alam Convention Center, Bangkok’s Suvarnabhumi Airport, and Indonesia’s Grand Indonesia Shopping Town and the new Terminal 3 Soekarno-Hatta Airport. Our metal coating, painting and roll-forming businesses employ over 2,700 people across 29 plants in Indonesia, Thailand, Malaysia, Vietnam, Singapore, and North America.

About the Role

The Business Development Executive drives demand creation and specification adoption to convert project opportunities into secured orders through coordination and handover process with Sales team. The role focuses on early engagement at the design stage, influencing key decision makers, and securing specifications to protect and grow BlueScope’s premium product position.

The role targets the Industrial segment, including but not limited to agriculture, livestock, pulp and paper, and related processing facilities. Coverage is national, with focused development of priority geographic areas based on project potential and investment trends.

Key Responsibilities:

Develop and convert project pipeline from early stage to awarded stage.
Drive specification adoption and secure listing of BlueScope products in project documents.
Engage and influence key stakeholders, project owners, AEC (Architect Engineer Consultant), contractors, and direct customers (roll formers).
Map decision-making process and identify key influencers per project.
Track and manage pipeline across stages. Lead, qualified, spec-in, tender, awarded.
Identify substitution risks and implement mitigation actions.
Represent the company at industry events, exhibitions, and networking opportunities.
Provide regular reports on sales activities, market insights, and project status..
Work closely with internal stakeholders (sales, marketing, and technical teams) to align business development strategies with company objectives.

Qualification and/or experience required:

Bachelor’s degree in the fields of Civil Engineering, Architecture or related field.
Minimum 5 years of experience in project sales, specification, or business development within the industrial or construction segment.
Proven experience engaging with key stakeholders. Architects, consultants, project owners, and contractors.
Strong track record in developing project pipeline and influencing specification outcomes.
Strong communication and presentation skills, both written and verbal.
Proficiency in Microsoft Office. Familiarity with CAD and SketchUp is an advantage.
Experience in using CRM tools such as Salesforce for pipeline tracking and management

Preferred qualifications and experience:

Experience in developing and delivering project proposals and technical presentations
Experience managing long sales cycles and complex project stakeholders
Strong analytical skills to assess market trends and project potential
Self-motivated

At NS BlueScope our success comes from our people. We choose to treat each other with trust and respect. We understand that the range of perspectives that result from having a diverse and inclusive workplace will strengthen NS BlueScope’s capability for continued and sustained business success.

Key Skills

Project salesBusiness developmentSpecification adoptionStakeholder engagementPipeline managementStrategic planningMarket analysisTechnical presentationCommunication skillsMicrosoft OfficeCADSketchUpSalesforceRelationship managementNegotiation