Content & Product Marketing Manager
4/11/2026
The Content & Product Marketing Manager will lead end-to-end content and messaging strategy across performance, product, and brand channels. This role involves optimizing the customer journey, driving SEO, and creating sales enablement materials to support product adoption and growth.
Working Hours
40 hours/week
Company Size
11-50 employees
Language
English
Visa Sponsorship
No
Hybrid | Reports to CMO | Hands-on + Strategic
Ship4wd is a tech-led global freight forwarder, redefining how SMBs trade globally through a digital, transparent platform. We’re building a seamless experience that connects sourcing and shipping and we’re looking for someone to own how we communicate it across the entire customer journey.
We’re looking for a Content & Product Marketing Manager to lead content and messaging end-to-end across performance, product marketing, and brand.
This is a hands-on role for someone who can think strategically and execute fast.
What You’ll Do
● Performance: Create and optimize content for paid campaigns (ads, landing pages, video, email), A/B Testing and performance optimization.
● Website & SEO: Own website content and drive SEO (landing pages, blogs, articles).
● Product Marketing: Define product messaging and positioning across audiences (ICPs) and lifecycle stages.
● Product Marketing Lifecycle: Drive onboarding, activation, and engagement through content messaging across Product, Pre-Sales, and Sales
● Funnel UX: Identify friction points and improve conversion o product funnel (onboarding, UX, activation flows).
● Sales Enablement: Translate product capabilities into clear narratives and sales materials.
● Social & Thought Leadership: Lead content initiatives and distribution across LinkedIn, YouTube, Meta, Reddit (hands-on or via vendors).
Requirements
Who You Are
● 3-5 years of experience in content / growth / product marketing.Native or high-level English, with excellent writing and communication skills.
● Strong content capabilities, combining creative thinking with a performance mindset.
● Hands-on and independent, with end-to-end ownership of execution
● Proactive and cross-functional, able to lead initiatives and drive processes and aligned with business goals.
● Data-driven, able to analyze reports and funnel performance to generate actionable insights.
● Experience working with AI tools / agents - advantage
● Experience with lifecycle marketing and funnel optimization - advantage
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