Marketing Coordinator - Women's Lacrosse

Description

The brand that invented the modern   synthetic lacrosse stick is looking for a Marketing Coordinator to support   marketing efforts in the Women’s Lacrosse category. The Women’s Lacrosse   Marketing Coordinator would support a variety of marketing activities   included but not limited to social media, email, ecommerce, product releases,   seeding,, influencer and athlete relationship management, and team and   organization partnerships. 

This position is a vital role within STX that   works across a wide range of strategic priorities and programs. An effective   and attractive candidate for this role must be passionate about the sport of   lacrosse, and outstanding in their organization, time management,   communication, and multi-tasking abilities. This is a truly entrepreneurial   environment where your success will affect the entire business.at STX, and   the ideal candidate must be a passionate, hardworking self-starter who   creates opportunity.

The Lacrosse Marketing Coordinator will be   responsible for working with internal and external partners (athletes, teams,   retailers, and more) to retain the longstanding leadership position that STX holds   in the lacrosse industry.

Responsibilities:

• Manage   sports marketing relationships to elevate the STX brand through association   with elite-level athletes, teams, and organizations
• Establish   sponsorship and NIL relationships with athletes, teams, partners, and   organizations domestically and internationally
• Identify,   coordinate, and execute against event marketing opportunities at tournaments,   camps, showcases, and conventions to connect with lacrosse players and teams   face-to-face, occasionally requiring travel and working on weekends 
• Demonstrate   new products in public presentations to players and teams, effectively   showcasing the capabilities and technologies of STX lacrosse products
• Collaborate   with internal and external content creators to develop social media content   for Instagram and TikTok, and seek ways to connect with lacrosse players and   influencers through digital media
• Partner   with creative agency to develop graphics, video content, packaging, event   collateral, and other materials to support STX’s position as the leading   brand in the sport of Lacrosse
• Support   go-to-market for new and existing products at retail and online by generating   online marketing materials, emails, and in-store displays to highlight the   STX lacrosse product assortment
• Cultivate   existing relationships and establish new relationships to generate sales   opportunities with teams (colleges, universities, etc) and organizations
• Assist   product team in research, development, testing, and distribution of new   products and prototypes, gathering feedback from players and the marketplace
   

Skills:

• Sports Marketing (e.g. Sponsorships, Partnerships, NIL)
• Product Marketing 
• Event Marketing
   

Behaviors:

•   Entrepreneurial/Self-Starter: identifies opportunities and acts independently to drive results
• Organized: capable of managing a variety of tasks without skipping a beat
• Social Media Savvy: keen ability to identify trending topics and content trends
• Coachable: eager to learn, and responsive to creative feedback/criticism
  
   

Requirements

• Bachelor’s Degree
• 1-3 years of experience in marketing
• On-Site presence in Baltimore, Maryland headquarters
• Comprehensive understanding of social media and the digital communication landscape
• Established knowledge of and relationships within the sport of lacrosse
• Willingness to travel extensively (30% of the time), both domestically and internationally, as well as work irregular hours as required for business needs