Sales Associate
4/15/2026
The Sales Associate is responsible for providing an exceptional customer experience by presenting vehicles, conducting demonstrations, and managing relationships through a CRM system. They must also prospect for new business, schedule appointments, and ensure the showroom and lot are maintained.
Working Hours
40 hours/week
Company Size
11-50 employees
Language
English
Visa Sponsorship
No
Description
The Sales Associate is responsible for providing an exceptional customer purchasing experience. The Sales Associate willensure the customer receives all the information they are looking for, as well as presenting vehicles to customers to assist them in their buying decision. They utilize the Customer Relationship Management (CRM) System to ensure timely, professional follow-up and to maintain strong relationships with sold and prospective customers. The Sales Associate is supervised by the General Sales Manager.ESSENTIAL FUNCTIONS AND DUTIES
•Greet customers in a prompt, friendly and professional manner.
•Provide professional product presentations to all customers.
•Offer and accompany customers on vehicle demonstration ride(s).
•Develop and prospect new business continuously.
•Gather customer contact and interest information from new or prospective customers and accurately enter in the CRM.
•Utilize Salesperson CRM Daily to follow-up with prospective customers and maintain relationships with current customers ensuring their needs are met.
•Schedule customer appointments daily.
•Assist customer during write up process ensuring it is a non-confrontational experience.
•Build and maintain knowledge of product information, current sales pricing and manufacturer promotions.
•Attend and actively participate in daily sales and training meetings.
•Practice skills daily including customer service and interaction, product presentation, product knowledge and phone communication.
•Maintain appearance and cleanliness of vehicle lot and showroom.
•Upon sale, present and deliver vehicle to customer following delivery process ensuring a satisfying customer experience.
•Upon sale, introduce customer to Service department.
•Obtain all appropriate licensing as required by state law (if applicable) following the states written policy.
•Other duties as assigned.
•Constructively communicate with other dealership personnel as required to satisfy customer needs.
•Report to management any situation or condition that jeopardizes the safety, welfare, or integrity of the dealership, itspersonnel, or customers.
•Maintain personal grooming, hygiene, and uniform standards according to departmental policies.
•Arrive at work, take breaks, and depart work at the times designated by management.
•Attend meetings and trainings as scheduled.
•Ensure that work areas and customer waiting areas are kept clean.
Requirements
MINIMUM HIRING REQUIREMENTS
• College degree desired
• High school graduate or equivalent
• 18 years or older
• Possess an acceptable driving record and valid driver’s license in state of residence
• A criminal history background check will be conducted prior to beginning employment
• Clear pre-employment drug screen
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