Community Life Director

Description

Cohere Life, Inc.

JOB DESCRIPTION: 4/15/2026

Title: Community Life Director

FLSA Status: Exempt

Reports to: Regional Director, Texas

Location: Corpus Christi, TX

Summary

The Community Life Director (CLD) (similar to Community Lifestyle Director) at Whitecap is responsible for bringing the community’s vision to life through the creation of meaningful experiences, authentic connections, and a dynamic, engagement-driven environment. This role exists at the intersection of community building, hospitality, and developer-driven marketing, ensuring that Whitecap is not only a place to live, but a place to experience.

In alignment with Cohere’s mission, the CLD will create and promote the community vision throughout the master-planned community development lifecycle, establishing systems and frameworks that support prospect and resident engagement, lifestyle programming, and community operations. The CLD will embody and demonstrate the core values of Trust, Reciprocity, Spirit, and Legacy, while striving to exceed expectations for residents, guests, and developer partners.

As a servant leader, storyteller, and brand ambassador, CLD will translate Whitecap’s identity into a living, breathing experience. This includes designing and executing a robust calendar of events and programs that foster belonging among residents while supporting the developer’s marketing strategy by creating memorable, immersive experiences for prospective buyers and visitors.

The CLD’s most important role is to weave the social fabric of the community, bringing residents, neighbors, stakeholders, and visitors together to create authentic, collective experiences that define Whitecap’s culture and long-term legacy.

About Whitecap

Located on North Padre Island, Whitecap is the first and only master-planned community in Corpus Christi. Conveniently located within a reasonable commute from Dallas-Fort Worth, Houston, Austin, San Antonio, the Rio Grande Valley and Monterrey, this bay-to-gulf coastal destination is planned for a variety of homes, mixed-use facilities, and engaging amenities. It has been artfully designed to protect the natural treasures of the region, providing residents with a tranquil island respite. Whitecap is that special place where treasured memories are created with family and friends.

Whitecap represents a new model for coastal community living—where thoughtful design, outdoor energy, and curated experiences converge. Developed by Ashlar, Whitecap is envisioned as both a place to live and a place to gather—an environment defined by connection, activity, and a strong sense of identity. The Community Life Director plays a foundational role in shaping that identity—ensuring that from the earliest days, Whitecap is experienced not just as a development, but as a vibrant and connected community.

Scope

• The Community Life Director will oversee all aspects of community programming and engagement within Whitecap, with a strong emphasis on experience creation, community activation, and brand alignment.
• Lead the planning and execution of a comprehensive Community Management program that supports both resident engagement and developer marketing objectives
• Work collaboratively with Ashlar Development and marketing teams to ensure all programming reflects and reinforces the Whitecap brand and enhances the visitor experience
• Serve as a visible, community-facing leader who fosters connection, participation, and a strong sense of belonging
• Develop and implement innovative community-building initiatives designed to establish Whitecap as a vibrant, destination-oriented community
• Cultivate partnerships with local businesses, creatives, wellness providers, and cultural organizations to enhance programming and extend community reach
• Build and support resident clubs, committees, and volunteer programs that encourage co-creation and long-term engagement
• Oversee vendor relationships, contracts, permitting, and compliance for all events and programs
• Develop and manage an annual programming plan and operating budget aligned with strategic goals and community needs
• Analyze participation data, resident feedback, and community trends to continuously refine programming and improve outcomes
• Serve as a key point of contact for community engagement, acting as both a resource and connector for residents and stakeholders
• Collaborate with internal teams and leadership to ensure alignment between programming, operations, and long-term community strategy
• Attend and support community events during evenings and weekends as required 

Attributes

Key attributes for a successful Community Life Director at Whitecap include, but are not

limited to:

• The ideal Community Life Director at Whitecap is a visionary leader who sees beyond lifestyle programming and understands how to translate a brand into lived, meaningful experiences. They are deeply purpose-driven, aligning every action with the long-term vision and values of the community, ensuring that each interaction, event, and initiative reinforces what Whitecap stands for.
• At their core, they are a relational leader—someone who builds authentic, lasting connections with residents, stakeholders, and partners. Through these relationships, they become a natural storyteller, bringing the Whitecap vision to life in ways that inspire engagement, foster belonging, and create emotional connection for both residents and visitors alike.
• This individual brings a dynamic presence to the community—energetic, engaging, and highly visible. They thrive in a community-facing role, serving as both host and ambassador, creating an atmosphere that is welcoming, vibrant, and unmistakably aligned with the Whitecap experience.
• Collaboration is second nature to them. They work seamlessly across teams, developer partners, and external stakeholders, understanding that the most impactful outcomes are achieved through alignment and shared purpose. Their creativity and innovative mindset allow them to design experiences that are not only memorable, but distinctly on-brand—moments that elevate the everyday and differentiate Whitecap in a meaningful way.
• At the same time, they are disciplined executors. They bring structure, organization, and follow-through to their work, ensuring that ideas are translated into well-executed realities. Grounded in a hospitality-oriented mindset, they consistently elevate the experience for everyone who enters the community, anticipating needs and delivering thoughtful, high-quality interactions.
• Finally, they are adaptable and resilient, thriving in a fast-paced, evolving development environment. They embrace change, respond with agility, and continuously refine their approach as the community grows—ensuring that Whitecap’s community life evolves thoughtfully while staying true to its vision.

Experience | Minimum Qualifications

• Minimum of 5–7 years of experience in community engagement, event planning, hospitality, or related fields required
• 7-10 years of leadership and supervisory experience (e.g., supervising staff or volunteers) required
• Experience supporting marketing-driven or brand-aligned programming preferred
• Background in master-planned communities, resort environments, lifestyle brands, or mixed-use developments is highly desirable
• Proven ability to plan, execute, and evaluate high-quality events and programs from concept through completion
• Experience managing budgets, vendors, and contracts
• Strong interpersonal, communication, and public speaking skills
• Experience working with volunteers, committees, or community groups preferred
• Ability to think strategically while executing tactically in a hands-on role

Work Environment & Physical Demands

• The Community Life Director should expect to work a flexible schedule, including evenings, weekends, and some holidays
• Ability to provide one’s own transportation; must have a current driver’s license and acceptable driving record
• May be required to lift and/or move up to 30 pounds and be on feet for extended periods

Operating Principles

In furtherance of our mission, team members will:

• Instill a sense of fun, energy, and enthusiasm into everything we do
• Encourage dynamic collaboration between internal and external stakeholders
• Exercise tact, diplomacy, and fairness in all interactions
• Deliver exceptional service
• Foster an environment of inclusiveness, mutual respect, and shared ownership
• Embrace and advance the vision, goals, and aspirations of Whitecap and Cohere

Job Type Full-time

Pay: $100,000-$110,000 per year; bonus eligibility up to 10% of annual salary

Benefits:

• 401(k)
• Dental Insurance
• Health Insurance
• Vision Insurance
• Paid Time Off

Cohere is an equal opportunity employ er and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Once an adequate number of qualified candidates have been identified, the job posting may be withdrawn or closed.