Director, Lead Engagement Strategy

4/16/2026

You will design and optimize the full engagement ecosystem to increase conversion, retention, and lifetime value across multiple channels. You will lead the strategy and execution of automated marketing journeys while partnering with cross-functional teams to deliver compliant, high-performing campaigns.

Working Hours

40 hours/week

Company Size

201-500 employees

Language

English

Visa Sponsorship

About The Company

No one should have to worry about unexpected bills during or after an emergency. MASA (Medical Air Services Association) is the industry-leading medical transportation coverage provider. We began offering emergency air coverage in 1974. Since then, we've become a pioneer in the medical transport solutions business. Today, we are a global organization with 19 international locations, providing protection for over 2 million customers worldwide. *This material is for informational purposes only and does not provide any coverage. The benefits listed, and the descriptions thereof, do not represent the full terms and conditions applicable for usage and may only be offered in some memberships or policies. Premiums and benefits vary depending on the plan selected. Out-of-pocket amounts vary based upon circumstances, primary coverage, and changes in federal and state laws. For a complete list of benefits, premiums, terms, conditions, and restrictions, please refer to the applicable member services agreement or policy for your state.

About the Role

Description

This is a full-time, hybrid position based in Sunrise, FL

At MASA, we protect what matters most—by giving members peace of mind through trusted emergency medical transportation coverage. As we grow, we’re reimagining how we engage with our leads and members—and that’s where you come in. We’re looking for a strategic, data-savvy marketer who knows how to turn engagement journeys into business results. If you’re energized by lifecycle marketing, cross-channel strategy, and collaborating across teams to deliver measurable impact, this role is for you.

ABOUT US

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company – we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com

WHAT YOU WILL DO

As MASA’s Lead Engagement Strategy Director, you’ll design and optimize the full engagement ecosystem—owning how we communicate with leads and members at every stage of their journey. Your mission: increase conversion, boost retention, and maximize the lifetime value of every touchpoint.

You’ll lead the strategy and execution of automated marketing journeys across email, SMS, IVR, landing pages, and more—primarily using HubSpot. You’ll build and refine communications that power our seminar, ecommerce, and inside sales channels, while also launching new initiatives like referral programs, webinars, and upgrade campaigns.

You’ll partner with cross-functional teams—Tech, Legal, Field Sales, Product, and external agencies—to build compliant, high-performing campaigns. You’ll oversee key marketing assets, from seminar presentations to retention journeys, and continuously test and optimize based on results.

WHAT YOU BRING

8+ years of experience in marketing, with 5+ in engagement/lifecycle marketing or marketing communications
Proven ability to build and optimize data-driven journeys across multiple channels
Experience using HubSpot (or similar platforms like Marketo or Salesforce Marketing Cloud) to manage complex workflows and segmentation
A strong eye for performance—skilled in reporting, A/B testing, and using data to drive decisions
Excellent project management skills and comfort managing multiple initiatives at once
Experience working cross-functionally with teams like Sales, Tech, Legal, and Creative
Strong written communication and asset development skills (presentations, guides, collateral)
Knowledge of referral programs, retention strategies, or membership-based business models is a plus
Bachelor’s degree in Marketing, Communications, or related field

WHY WE THINK YOU’LL LOVE THIS OPPORTUNITY

You’ll be joining a team that’s mission-driven and metrics-minded. At MASA, your work won’t just move numbers—it will help protect lives and support families across the country. You’ll have the autonomy to lead big, visible initiatives, the chance to mentor and collaborate, and the opportunity to shape how we engage with millions of potential and existing members.

If you’re excited to turn ideas into outcomes—and build journeys that matter—you’ll find purpose and momentum here.

WHAT WE WILL PROVIDE YOU

Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
A professional and friendly company culture that supports a clear mission: "Protecting families with compassion when others don’t."
An opportunity to unleash your expertise and create a lasting impact on our journey of growth and success!

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

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Key Skills

Lifecycle marketingMarketing communicationsHubSpotData-driven strategyA/B testingProject managementCross-functional collaborationEmail marketingSMS marketingIVRConversion optimizationRetention strategiesPerformance reportingAsset developmentStrategic planning