FULL_TIME

Media Manager

4/20/2026

The Media Manager will lead connections planning and execution across the APAC Foods portfolio, defining objectives and quantitative KPIs. They will manage media budget allocations, oversee agency partnerships, and drive campaign operations to maximize brand noticeability and growth.

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

About The Company

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

About the Role

Overview

Lead connections planning & execution across Asia FOBO (VN & PH) & rest of APAC Foods portfolio (Pepsi, MT Dew, GAT , Sting, Lays, Cheetos, Doritos, Quaker, POCA, Tropicana); define objectives & quantitative KPIs, allocate budgets & track progress.

Responsibilities

- Implement & operationalize Media/ campaign strategy including job-to-be-done that the campaign aims to achieve, ensuring it aligns with the overall brand and category strategies
- Track & report quantitative KPIs for the JTBD, to measure campaign progress and outcomes
- Determine media budget allocations across mediums, channels, for each brand campaign
- Define strategic target audience (leveraging existing brand or category strategy), detail out the consumer touch-points & conduct journey-mapping. Create brief that outlines campaign objectives, target audience, timing, scope and other relevant information for media agencies & platforms
- In partnership with media and creative agencies, craft holistic & integrated connections plan for the brands including paid, earned & owned media, sponsorships/partnerships and ecom
- Drive 100% adherence to brilliant basics across these brands through plans that maximize reach, frequency and continuity, with the right media mix, at optimized media costs – OPM way
- Partner with agencies and brand teams to lead personalization efforts across the brand portfolio
- Lead the execution of 5S strategy on communications planning, with the right allocations and execution across stream, scroll, search, shop and sense across Markets
- Support operations of ROIE and media analytics
- Implement aligned learning agenda & support partnerships

Business and Brand Impact –

- Support tracking & implementation of productivity
- Support landing Improved campaign operations & Penetration through reach & sufficiency goals and drive growth for portfolio
- Increase our brand noticeability & viewability within key strategic social channels

Qualifications

7-9+ years of demonstrated experience in marketing / advertising / media with direct experience with media and agency / partner management
Candidate must be passionate about media and data driven marketing with a desire to educate and build capability in others
Must have proven track record in managing multiple cross functional teams and agencies to deliver objectives
Ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address.
Must have clear understanding of media measurement
Strong creative thinking and problem-solving skills
Excellent multi-tasking, project management, and prioritization skills
Stakeholder management skills across both internal and external stakeholders
Able to manage short term goals with long terms priorities for the business

Key Skills

Media PlanningCampaign StrategyBudget ManagementData-driven MarketingStakeholder ManagementProject ManagementMedia AnalyticsConsumer Journey MappingAgency ManagementStrategic PlanningKPI TrackingCreative ThinkingProblem-solvingCross-functional LeadershipDigital MarketingBrand Strategy