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Brand Specialist - PURALIMA

4/22/2026

The Brand Specialist will lead and execute all marketing efforts, including brand strategy, social media, digital campaigns, and field marketing initiatives. This role ensures a consistent brand presence across all customer touchpoints while managing content creation and community engagement.

Salary

50000 - 55000 USD

Working Hours

40 hours/week

Company Size

501-1,000 employees

Language

English

Visa Sponsorship

About The Company

“Revolution is part of my style and a part of good business. I dream something, and then I go build it.” – Steele Founded by serial entrepreneur and investor Steele Smiley in 2021, STEELE BRANDS® is focused on building best-in-class brands with health and wellness at their core. Current entities in the portfolio include made-from-scratch, fast-casual restaurants CRISP & GREEN® and PURALIMA®. STEELE BRANDS® combines world-class hospitality, a commitment to its community and most importantly, an exceptional product, with the goal to provide its customers with a 100% authentic and positive experience, every time. With hundreds of employees in 15 states and counting, STEELE BRANDS® is continuously seeking service-minded and wellness-driven people to join the team. More than just a founder and franchiser of great brands, Steele has served as Chairman of the Board and controlling shareholder of his numerous companies including Crisp & Green and STEELE Fitness. Under his leadership as Chief Officer of Lift Brands, a global wellness company that built and managed multiple fitness concepts. the company added over 1000 units in over 20 countries. At the time of his departure in 2017, Lift Brands was the largest privately held wellness franchisor in the world with over 2500 locations in 25 countries. Over the past decade, Steele has been called a Chief Executive Officer, Entrepreneur, Investor, Board Member, Creative Director, Founder, Chairman and Builder of Brands Worldwide – but most importantly, a people-person, team-player and caring leader with an overwhelming desire to make a difference wherever he goes. Having successfully worn all the hats, Steele is a seasoned executive that has conducted business all over the globe with expertise ranging from building world-class brands to building world-class teams; from investment banking to international development; from transforming businesses to transforming lives in many different industries.

About the Role

Description

The Brand Specialist - PURALIMA will lead and execute all aspects of marketing for the brand, including brand strategy, social media, digital, and field marketing. This role serves as the day-to-day owner of PURALIMA’s marketing efforts, ensuring a cohesive and elevated brand presence across all customer touchpoints.

This is a hands-on role for a highly organized, creative marketer who can bring campaigns and experiences to life while building meaningful connections with the customer.

Brand & Campaigns

Own and execute the PURALIMA marketing calendar, including campaigns, product launches, and brand moments
Ensure consistency in brand voice, tone, and visual identity across all channels
Translate brand strategy into clear, compelling campaigns

Social Media Content

Lead social media strategy and content planning across platforms
Oversee content creation, including shoot direction and asset development
Manage community engagement and influencer partnerships
Track performance and optimize based on insights

Digital Marketing

Manage email, app, and website content and communications
Oversee digital customer experience across key touchpoints
Monitor customer feedback and identify opportunities to improve engagement

Field Marketing

Execute local marketing initiatives, events, and activations to deepen connection with the community and boost brand affinity.

Cross-Functional Support

Partner with internal teams and external vendors to execute marketing initiatives
Support the catering vertical with marketing and promotion

Requirements

2-3 years of experience in brand, digital, or social media marketing
Strong understanding of social media and content-driven marketing
Excellent written communication skills and attention to detail
Highly organized with the ability to manage multiple priorities
Comfortable in a fast-paced, evolving environment
Passion for brand building, wellness, and customer experience

What Success Looks Like

Consistent, high-quality execution across all marketing channels
Strong and growing social media presence
Passion for the brand
Effective campaign and activation execution

Key Skills

Brand StrategySocial Media MarketingDigital MarketingField MarketingContent CreationCampaign ManagementInfluencer PartnershipsEmail MarketingCommunity EngagementCopywritingProject ManagementVisual IdentityMarket ResearchEvent PlanningCross-functional Collaboration