Marketing Lead

Mō te whai waahi | About the opportunity

As Marketing Lead, you will drive the end-to-end delivery of marketing initiatives that create measurable commercial value across Farmlands. This role blends strategic thinking with hands-on execution, taking high-impact opportunities from concept through to delivery.

Key responsibilities include:

• Lead the development and delivery of integrated marketing campaigns from strategy through to execution and optimisation.

• Use customer data and insights to inform targeting, messaging and ongoing performance improvement.

• Work with media and creative agency partners, and the in-house studio, to manage end-to-end campaign delivery

• Ensure all marketing activity and creative output is on-brand, authentic and resonates with rural customers and shareholders.

• Build and maintain strong relationships with internal teams, regional leaders, and retail stakeholders — translating frontline insight into more relevant, better-executed marketing.

Farmlands has spent the past year fundamentally redesigning what modern marketing looks like in the rural sector — building the foundations, the tools, and the strategy to do something genuinely different. This is the moment we bring in the talent to deliver on that ambition.

Mōhou ake | About you

• 5+ years’ marketing management and campaign experience across a wide range of marketing channels and tactics.

• Sound knowledge of marketing strategy and execution across B2B, B2C and service industries.

• Demonstrated experience using data and customer insights to inform practice and campaigns.

• Excellent planning and programme management skills.

• A collaborative, creative mindset with the ability to influence, lead and deliver high-quality outcomes.

Mō ngā painga | About the benefits

• Great perks from day one – sick leave from Day 1, paid birthday leave, leave purchase opportunity

• Grow with us – Access to our learning platform The Greenhouse and LinkedIn Learning with ongoing development opportunities.

• Everyday extras – Staff discounts at Farmlands stores and exclusive shareholder offer and many more!

Mō matou | About us

At Farmlands Te Whenua Tāroa, New Zealand’s largest farming co-operative, we’re driven by three core values: Be You, Minds Open, and See It Through. We support NZ farmers and growers to boost profitability and productivity, aiming to be the trusted partner for everyone connected to the land.

With over 1,200 team members across 80+ locations, we offer diverse operations - from retail and feed production to ecommerce and fuel. Join us to be part of a Kiwi-owned brand that values your uniqueness, creativity, and teamwork in a fast-paced, collaborative environment.

Te Tono | How to apply

Apply online with your CV and cover letter and we'll do the rest. We'd love to hear from you and know you'll most definitely grow your career - and us - at Farmlands.

Applicants must have the legal right to work in New Zealand.

Please note that the successful candidate will have to go through pre-employment checks before starting with us at Farmlands. These will include two references from your two most recent managers, a Ministry of Justice Check, proof of your right to work in New Zealand, a driver’s licence check and an ACC background check. For certain roles a drug and alcohol test, credit check and AML check may be required.