Question
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Sales Relief

4/23/2026

The Sales Relief associate fills in for sales team members on their routes to support overall sales growth and company goals. They are responsible for selling, merchandising, and servicing assigned accounts, including stocking coolers and building product displays.

Working Hours

40 hours/week

Company Size

501-1,000 employees

Language

English

Visa Sponsorship

No

About The Company
Established in 1933 and family owned ever since, General Beverage is the largest wholesale distributor of wine, distilled spirits, beer and non alcoholic beverages in Wisconsin. We have grown to 1000 employees by treating people like family. We consult with, sell to, and service over 11,400 licensed beverage retailers located in all of Wisconsin's 72 Counties from our offices located in Barron, Chippewa Falls, LaCrosse, Little Chute, Madison - HQ, Milwaukee, Oshkosh and Stevens Point.
About the Role

Description

 

About General Beverages Sales Co. 

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been family-owned ever since. We currently operate in all of Wisconsin’s 72 counties as consultants to over 11,000 licensed retail business customers helping them to profitably select, promote, merchandise, and sell consumer products in the beverage category. We proudly employ 900 employees across the State of Wisconsin. Our mission is to be the trusted distributor partner of our suppliers and customers in order to advance our collective beverage business and support the growth of our family of employees.


 The Sales Relief position works as part of the sales team, filling in for sales associates on their routes where needed to support the sales team’s effort to increase overall sales and company growth. The Sales Relief sells, merchandises, and services all assigned relief coverage accounts, including rotating and positioning of General Beer products.  They collaborate and communicate with the sales and delivery teams to ensure products are available and merchandised at retail according to plan and to meet company goals.

  • Effective organization and time management skills that efficiently drive execution of pricing, programming and priorities 
  • Open communication style which facilitates good working relationships with retailers and ensures everyone impacted by retail decisions are kept informed 
  • Strong willingness to learn, and develop sales skills 
  • Embraces new responsibilities and environments, adapting to daily market and sales force needs 
  • Competitive, results-driven and committed to best-in-class service 
  • Acts with honesty and transparency and treats others with respect, dignity and fairness 
  • Builds rapport with colleagues and retailers, and is welcoming to all 

What Can General Beverage Sales Co. Offer YOU?

  • Excellent starting Wage.
  • Company Paid Life Ins.
  • Company Paid Short Term Disability Coverage.
  • 2 Health Ins. options.
  • Dental Ins.
  • Vision Ins.
  • FSA and an HSA (with applicable Health Ins option)
  • Voluntary coverages such as Life Ins., Short Term Disability Ins., Voluntary Critical Illness coverage, as well as Voluntary Accident coverage.
  • 401K with Match/Profit Sharing
  • Generous Vacation package.
  • Separate generous Sick Time package.
  • Lifelong learning opportunities to enhance career growth.
  • GREAT PEOPLE, GREAT PRODUCTS, AND A GREAT COMPANY!!

Requirements

 

  • Minimum of associates degree or equivalent professional work experience  
  • Ability to lift up to 175 lbs. multiple times per day, and pass a pre-employment lift test  
  • Must be able to reach, twist, and bend 
  • Willingness to train in industrial lift equipment  
  • Must possess a valid driver’s license 
  • Must pass a pre-employment drug screen 
  • Work on assigned routes servicing all accounts that are assigned.  
  • Stock, fill and merchandise all coolers, shelves, and displays at assigned accounts.  
  • Build displays ensuring that POS is used in the proper manner and quantity to enhance visibility.  
  • Install and remove permanent POS within accounts.  
  • Rotate product at retail to ensure freshness  
Key Skills
SalesMerchandisingTime ManagementOrganizationCommunicationCustomer ServiceRelationship BuildingProduct RotationInventory ManagementIndustrial Lift Equipment Operation
Categories
SalesFood & BeverageRetailLogistics
Benefits
Health InsuranceDental InsuranceVision InsuranceLife InsuranceShort Term Disability CoverageCritical Illness CoverageAccident CoverageFSAHSA401kProfit SharingVacation PackageSick Time Package
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