Field Marketing Trainer

Description

Expo Home Improvement is seeking a high-impact Field Marketing Trainer to elevate the performance of our face-to-face promoter teams across Texas. This is a traveling role, you'll move market to market (DFW, Houston, Austin, San Antonio, and beyond), embedding directly with in-store and event teams to coach, train, and raise the bar. You've been in the trenches yourself: a proven top producer who knows what it takes to generate leads at a Walmart kiosk or a home show and can teach others to do the same.

Key Responsibilities 

• Travel between Expo's Texas markets on a rotating schedule to deliver hands-on training for in-store promoters and event marketing staff
• Conduct live demonstrations at retail locations and events, modeling best-in-class pitch techniques and lead generation approaches
• Onboard new promoters and accelerate their ramp-up by working side-by-side in the field
• Identify underperforming team members and locations; develop targeted coaching plans to improve results
• Partner with Field Marketing Managers in each market to align training with local goals and schedules
• Deliver structured training sessions covering product knowledge, objection handling, conversation openers, and appointment-setting
• Track individual and team progress against KPIs (demos set, conversion rates, cost per lead); report findings to leadership
• Develop and update training materials, playbooks, and scripts as the business evolves
• Serve as a culture carrier, reinforcing Expo's standards, energy, and professionalism in every market you visit

About Expo Home Improvement

Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.

Requirements

• 3+ years of direct face-to-face marketing experience in home improvement, home services, or a comparable high-volume consumer product industry
• Documented track record as a top producer, you've consistently ranked among the best in demo sets, appointments, or lead generation
• Prior experience training, mentoring, or leading other F2F marketers (team lead, assistant manager, or formal training role)
• Deep understanding of retail kiosk environments, home shows, and community events as lead generation channels
• Strong interpersonal and communication skills — you can read a crowd, adapt your style, and connect with all personality types
• Ability to travel extensively within Texas with a flexible schedule including weekends (prime in-store and event days)
• Self-motivated, organized, and comfortable operating with autonomy across multiple markets
• Coachable mindset you lead by example and earn respect through performance, not just title
  
   

Working Conditions 

• This is a field-based, travel-intensive role requiring regular travel across multiple Texas markets, including but not limited to DFW, Houston, Austin, and San Antonio. 
• Work is performed in a variety of environments, including retail stores (e.g., kiosks), home shows, outdoor events, and community venues. 
• Position requires a flexible schedule, including evenings, weekends, and holidays, based on business needs and event schedules. 
• Employees should expect extended periods of standing, walking, and active engagement with customers and team members throughout the workday. 
• Role involves frequent verbal communication, including presenting, coaching, and interacting with customers in high-traffic environments. 
• Ability to travel by car and valid driver’s license and reliable transportation may be required. 
• Work conditions may include exposure to varying temperatures and weather conditions, particularly during outdoor events. 
• Requires the ability to lift and carry marketing materials and equipment (e.g., displays, signage, tables), typically up to 25–50 lbs. 
• Position requires the ability to adapt quickly to changing environments, schedules, and team dynamics across multiple locations. 
• Employees must maintain a professional appearance and demeanor while representing the Company in public-facing settings.

Equal Opportunity Employer 

Expo Home Improvement provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, national origin, age, disability status, or any other characteristic protected by law. 

Americans with Disabilities Act (ADA) 

Expo Home Improvement complies with the ADA and will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations.