Racked Studio Membership Sales Team Lead

Description

WHO WE ARE:

FitLab is a performance lifestyle company that inspires movement and builds community through the most beloved products, studios, events, and athletes on the planet.

In partnership with [Brand Name], the biggest brand in sports and fitness apparel, FitLab is launching a new group fitness experience where members can build their best selves with the help of world-class coaches, workouts, and community.

POSITION OVERVIEW:

The Membership Sales Team Lead is a key in-studio leadership role responsible for driving membership sales performance while overseeing the execution of daily front-of-house operations during assigned shifts.

This role acts as the bridge between studio leadership and Membership Sales Representatives — leading by example on the floor, coaching sales behaviors in real time, and ensuring a consistent, high-quality member experience.

This is a hands-on, player-coach role with accountability for both personal sales performance and team execution.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1. Sales Leadership & Performance

• Lead by example in selling memberships, promotions, and retail products.
• Support team in achieving studio sales goals, including conversion, revenue, and membership growth.
• Actively manage and work sales leads across all stages of the funnel (lead ? booked ? attended ? converted).
• Coach Membership Sales Representatives on:
  • Lead follow-up (text/email cadence)
  • Booking optimization
  • In-studio conversion techniques
• Ensure strong execution of the First Time Visitor (FTV) experience to maximize conversion.
• Monitor daily sales activity and provide real-time feedback to team members.

2. Shift Ownership & Studio Operations

• Act as the leader on duty during assigned shifts.
• Oversee front desk operations and ensure smooth execution of:
  • Check-ins and class flow
  • Waitlist and cancellation policies
  • Payment processing and account management
• Ensure all operational tasks are completed to standard:
  • Opening/closing procedures
  • Cleanliness and organization of front-of-house
  • Restocking retail and consumables
  • Locker and facility readiness
• Troubleshoot and resolve member issues in real time with professionalism and urgency.

3. Team Support & Coaching

• Provide in-the-moment coaching and support to Membership Sales Representatives.
• Reinforce company standards for service, hospitality, and sales behaviors.
• Assist with onboarding and training of new team members as needed.
• Support leadership in maintaining team accountability and performance standards.
• Foster a positive, high-energy, team-oriented environment.

4. Member Experience & Community

• Deliver a best-in-class hospitality experience for both FTVs and members.
• Build strong relationships with members to support retention and community growth.
• Ensure consistent execution of the brand experience at all touchpoints.
• Represent the studio within the local community and support outreach initiatives when needed.

5. Communication & Reporting

• Communicate key updates, performance insights, and operational issues to Studio Leadership.
• Maintain awareness of all current promotions, campaigns, and studio initiatives.
• Provide feedback on sales trends, member behavior, and opportunities for improvement.

Requirements

QUALIFICATIONS:

• 1–2+ years of experience in boutique fitness, hospitality, retail, or sales (preferred).
• Prior leadership, keyholder, or shift lead experience strongly preferred.
• Strong sales mindset with the ability to coach and influence others.
• Excellent communication, organization, and problem-solving skills.
• Ability to multi-task and perform in a fast-paced, high-energy environment.
• Must be reliable, accountable, and solutions-oriented.
• Must be able to work 4–5 shifts per week, including weekends and non-traditional hours.
• CPR/AED certification (preferred but not required).
• Experience with ClubReady, Mariana Tek, or similar systems (preferred).

PHYSICAL DEMANDS & WORK ENVIRONMENT:

• Work in a fast-paced, high-energy, and sometimes loud environment.
• Stand for extended periods of time.
• Move throughout the studio frequently.
• Lift, move, and carry up to 50 pounds.
• Communicate clearly with members and team in a busy setting.

SUCCESS PROFILE (What Good Looks Like):

• Strong personal conversion rates and sales performance.
• Consistent execution of a high-quality FTV experience.
• Team members are supported, coached, and improving.
• Smooth, organized, and professional shift operations.
• Positive member feedback and strong studio energy.

Reports to District Studio Manager