Brand Designer

4/27/2026

The Brand Designer leads the end-to-end design process for beverage brands, overseeing packaging, key visuals, and integrated campaigns. They are responsible for driving design excellence, mentoring junior staff, and collaborating with cross-functional teams to deliver impactful brand experiences.

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

About The Company

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

About the Role

Overview

The Beverage Designer at PepsiCo is a senior creative role responsible for leading end-to-end design development across beverage brands. This role drives design excellence, elevates brand identity, and ensures impactful visual storytelling across packaging, campaigns, and innovation projects. The position requires a strong balance of creative vision, strategic thinking, and stakeholder management to deliver best-in-class brand experiences in a fast-paced environment.

Responsibilities

Lead the end-to-end design process from concept to execution across packaging, key visuals, and integrated campaigns.
Translate brand strategy into compelling and culturally relevant design solutions.
Ensure high standards of design excellence and consistency across all touchpoints.
Collaborate cross-functionally with marketing, insights, innovation, and external agencies.
Manage and guide external partners (agencies, production, vendors) to deliver quality outputs on time.
Provide creative direction and mentorship to junior designers, fostering team growth and capability.
Drive innovation by exploring new design trends, tools, and approaches within the beverage category.
Present design concepts clearly to stakeholders and senior leadership, articulating rationale and impact.

• • Oversee artwork development, ensuring alignment with production requirements and brand guidelines.

Qualifications

Bachelor’s degree in Graphic Design, Visual Communication, or a related field.
6–8+ years of experience in branding, packaging, or integrated design (FMCG experience preferred).
Strong portfolio demonstrating high-quality brand and packaging work, ideally within beverages or consumer brands.
Proven ability to lead projects independently and manage multiple priorities.
Strong understanding of brand systems, typography, layout, and visual storytelling.
Experience working with cross-functional teams in a fast-paced, matrix organization.
Excellent communication and presentation skills.
Proficiency in design tools (Adobe Creative Suite, etc.).

• • Experience in production and print processes (e.g., packaging dielines, color management) is a plus.

Key Skills

Brand DesignPackaging DesignVisual StorytellingCreative DirectionBrand StrategyAdobe Creative SuiteStakeholder ManagementProject LeadershipTypographyLayout DesignPrint ProductionColor ManagementMentorshipFMCGIntegrated Campaigns