2-5

UGC Lead

5/3/2026

The UGC Lead will own and scale the company's creator-led growth strategy to increase awareness and trust in their financial products. They will collaborate with creators and internal teams to translate complex financial concepts into engaging, intuitive content.

Working Hours

40 hours/week

Company Size

2-10 employees

Language

English

Visa Sponsorship

About The Company

talentpluto is the AI-native platform connecting elite GTM professionals with high-growth startups. Our mission is simple: streamline the hiring journey for exceptional GTM talent and innovative companies, ensuring the perfect match every time. Talentpluto empowers professionals, even those not actively job hunting, to discreetly explore exciting career paths and opportunities. Join talentpluto today and transform your hiring experience, connecting the best talent with visionary startups, faster and smarter than ever.

About the Role

Location: Remote
Work Model: Fully remote
Industry: Crypto / Fintech / Consumer Trading Infrastructure
Compensation: Competitive and flexible based on experience

About the Company

Our partner is a high-growth fintech company building a more transparent way for users around the world to access major financial markets. Their platform is designed to make market access more open, self-custodied, and trustworthy, especially for users who have historically had limited access to reliable broker infrastructure. The team is scaling quickly and operates at the intersection of consumer product, finance, and blockchain-based infrastructure.

The Opportunity

Our partner is hiring a UGC Lead to own creator-led growth and help shape how the product is understood online. This is not a generic social media role. The core challenge is taking a complex financial product and turning it into content that feels intuitive, credible, and compelling to a broad audience.

This role is ideal for someone who combines strong creator instincts with real operating ability. You will work closely with their marketing team to develop content and creator programs that drive awareness, build trust, and support user adoption. The right person can operate autonomously, move quickly, and translate complexity into clear, high-conviction storytelling.

Responsibilities

Own and scale the company’s UGC and creator strategy
Develop content programs that increase awareness, trust, and adoption
Partner with creators, online communities, and internal stakeholders to expand reach
Help communicate complex financial concepts in a simple, engaging way
Work cross-functionally with the marketing team on messaging, launches, and campaigns
Test and refine content formats, distribution approaches, and creator partnerships
Build repeatable systems for creator-led growth and user education

Requirements

Experience in UGC, creator partnerships, content-led growth, social growth, or related fields
Strong storytelling instincts and the ability to simplify complex products
Creator-native sensibility; ideally you have created content yourself
Deep familiarity with internet culture and digital distribution
Strong communication and cross-functional collaboration skills
Ability to work independently in a fast-moving startup environment
Exposure to finance, crypto, fintech, or other technical/regulated products is strongly preferred
Comfort operating in a high-ownership, high-autonomy role

Key Skills

UGCCreator partnershipsContent-led growthSocial growthStorytellingDigital distributionInternet cultureCross-functional collaborationFintechCryptoFinancial communicationUser educationMarketing strategyContent creation