Business Development & Marketing Coordinator

Description

POSITION SUMMARY

The Business Development & Marketing Coordinator supports LifeMed Alaska’s mission by strengthening our outreach, partner engagement, and marketing efforts while serving as a front-line representative of the organization. This role executes structured presence across hospital partners, community organizations, and key accounts, while supporting events, sponsorships, and internal marketing initiatives that support LifeMed’s operations and growth.

A core focus is building strong relationships, increasing statewide visibility, and maintaining a consistent pipeline of content that reflects LifeMed’s work in the field. Working closely with the Senior Business Development Manager, this position ensures outreach efforts are organized, aligned, and effective, while operating with a high level of ownership, professionalism, accountability, and a strong commitment to service.

ESSENTIAL JOB FUNCTIONS

Inspiring our team to achieve continuously improved results and excellence through:

1. Setting and communicating the highest expectations for performance while actively demonstrating personal belief in everyone’s ability to realize superior results.
2. Establishing clear goals and associated metrics that support LifeMed Alaska’s vision and drive sustainability.
3. Creating a climate of accountability at every level.
4. Ensuring an in-depth understanding of quality expectations.

Serve as an active agent in creating a culture that attracts and retains the best people through:

1. Recognizing individual and team accomplishments.
2. Involving team members in decisions that affect them through work groups and forums.
3. Creating a safe environment that ensures the best outcome for the patient and LifeMed Alaska.
4. Proactively supporting leadership initiatives among peer groups and other leaders.
5. Actively removing barriers to success for both the individuals and the team. 

Proactively work to assist others in achieving LifeMed’s objectives to be safe, sustainable, and leaders in our community.

JOB DUTIES

1. Execute structured outreach to hospital partners, with a focus on building relationships with line staff and department-level stakeholders
2. Attend and support community events, sponsorships, and outreach activities across Alaska
3. Serve as a front-line representative of LifeMed Alaska at events, hospitals, partner engagements, and resolving issues and/or complaints
4. Assist in coordinating and staffing facility visits, drop-ins, and partner touchpoints aligned with BD priorities
5. Support relationship-building efforts with hospital partners, community organizations, and corporate accounts
6. Gather photos, stories, and field insights from events, crews, and departments to support marketing and social media efforts
7. Encourage and facilitate staff participation in content generation and outreach initiatives
8. Coordinate and maintain marketing collateral, swag, and branded materials; ensure alignment with outreach strategy (facility vs. community use)
9. Manage inventory and distribution of marketing materials across bases
10. Track outreach activities, partner interactions, and follow-ups in CRM (Dynamics 365)
11. Assist with follow-up communication after meetings, events, and partner interactions to ensure continuity and responsiveness
12. Support internal marketing efforts by gathering content for newsletters and organizational updates
13. Assist in supporting LifeMed’s membership program through outreach, events, and partner-facing materials
14. Collaborate with internal teams (operations, clinical, leadership) to align messaging and identify engagement opportunities as well as planning for other organizational objectives

Requirements

ESSENTIAL JOB QUALIFICATIONS

(Any equivalent combination of knowledge, skills, abilities, education and experience)

Education: Associate’s or Bachelor’s degree preferred

Experience: 1–3 years in marketing, business development support, event coordination, or customer-facing roles

Skills: Strong communication and interpersonal skills; comfortable engaging with clinical staff, executives, and community members. Highly organized with strong attention to detail and follow-through. Ability to manage multiple priorities and operate independently in a dynamic environment. Proactive and resourceful with a willingness to take initiative. Familiarity with CRM tools (Dynamics 365 preferred) and basic marketing coordination

Physical Demands: Frequent standing, walking, and lifting up to 25 pounds. Ability to set up and break down event materials and work in a variety of environments.

Work Environment: Work is performed in office settings, hospitals, and community locations. Regular travel throughout Alaska is required. Evening and weekend work will be required based on event schedules.

Attendance: Regular attendance is required for this position. 

English Language: Must be able to read, write and speak English.