Sr. Director Sales of Foodservice, AFH & Military Sales

Description

Are you passionate about natural and wholesome foods? Do you want to be part of a team that is dedicated to bringing delicious and nutritious options to people with big shit to do?! If so, Red's All Natural is the place for you! We are a fast-growing company committed to quality, innovation, and sustainability, and we're looking for enthusiastic individuals to join our team.

Why Red's All Natural?

At Red's All Natural, we believe that food should be both delicious and nutritious. Our mission is to create high-quality, natural meals that people can feel good about eating. We are dedicated to using the best ingredients, maintaining strict quality standards, and minimizing our environmental impact.

What We Offer

A Collaborative Culture: Work in a supportive and inclusive environment where teamwork is valued.

Growth Opportunities: We believe in developing our employees and promoting from within.

Commitment to Quality: Join a company that is passionate about producing the best products possible.

Sustainability Focus: Help us in our mission to create a more sustainable future through responsible practices.

Overview

The Sr. Director Sales – Foodservice, Away from Home (AFH) & Military Sales is a senior commercial leader responsible for developing and executing the strategic sales vision across the foodservice, away-from-home, and military/commissary channels. This executive will manage key national account relationships, and drive revenue growth by expanding distribution, deepening customer partnerships, and identifying new market opportunities. The ideal candidate brings a proven track record in foodservice sales leadership, a deep understanding of the military/commissary channel, and the ability to thrive in a fast-paced, growth-oriented environment.

Requirements

Principal Accountabilities:

Profitable Sales Delivery, Planning, Forecasting & Execution:

• Develop and execute comprehensive sales strategies for the foodservice, away-from-home, and military/commissary channels aligned with overall company growth objectives.

• Own the annual operating plan for the AFH and military channels including volume, revenue, and trade spend targets.

• Identify, assess, and capitalize on emerging trends, white space opportunities, and competitive dynamics within each channel.

• Work collaboratively with demand planning to provide annual and ongoing customer forecast for day to day, item-level turns, new item projections, and annual brand plans.

• Analyze and communicate the future and emerging needs for assigned segment so that Red’s All Natural is in a position to compete and lead change accordingly.

Championing Retailer, Distributor & 3rd Party Partnerships:

• Lead and manage relationships with key national and regional foodservice distributors, operators, and group purchasing organizations (GPOs).

• Drive military/commissary channel business through DECA, military exchanges, & other commissary systems, ensuring compliance with all relevant regulations and contracting requirements.

• Develop and present compelling selling stories, business reviews, and joint business plans with top-tier customers.

• Negotiate and execute contracts, pricing agreements, and promotional programs that deliver mutual value for customers and the company.

Financial Accountability:

• Own and manage the channel P&L including trade investment, broker fees, and selling expenses.

• Deliver against quarterly and annual revenue, gross profit, and market share objectives.

• Provide accurate, data-driven sales forecasting and reporting to senior leadership.

• Monitor competitive pricing and recommend pricing strategy adjustments as needed.

Cross Functional Collaboration:

• Fostering a power of one spirit with cross functional partners (supply, logistics, marketing, finance, etc) being an active and high contributor of a highly performing team.

• Consistently demonstrating ability to share knowledge & information at all levels of the org.

• Working well with other cross functional partners, a strong sense of ownership, accountability and ambition in every initiative.

• Collaborate with the Marketing team to develop channel-relevant programs, promotional materials, and go-to-market strategies.

• Partner with Supply Chain and Operations to ensure service levels, fill rates, and delivery performance meet customer requirements.

• Work closely with Finance on trade management, deduction resolution, and profitability analysis.

• Act as voice of the customer internally, influencing product development and innovation priorities.

• Passion for great food, ready to make an impact in a company that is committed to cooking food better for people with big things to do!

Key Functional skills Knowledge:

• Excellent communication skills – oral, written and listening

• Proven record of delivering consistent revenue growth while managing complex relationships

• Strong knowledge of foodservice distribution networks and selling environments

• Customer focus & responsiveness

• Ability to work independently and contribute within a team environment

• Influence cross functionally, especially where direct reporting relationship do not exist

• Ability to build trusting relationships and partnerships internally & externally

• Comfortable with ambiguity & change

• High capacity to learn and adapt

Qualifications:

· Bachelor’s degree in a relevant field

· 10+ years of progressive sales experience in the food & beverage industry, with at least 5 years in foodservice/away-from-home channel leadership

· Highly organized, detail-oriented, and able to manage multiple priorities

Travel:

· Critical expectation of the role (up to 50% or as needed) to drive sales plans with key Partners