Director of Marketing

Description

Omega Builders is growing, and we're looking for a talented Director of Marketing to help take us to the next level!

As a proud National Housing Quality Award (NHQA) Silver Winner, we are committed to excellence in everything we do, and that starts with our people.

We are seeking a strategic marketing leader with expertise in brand development, digital marketing, SEO-driven content strategy, KPI analysis, team leadership, and marketing platform management. If you are a data-driven, creative thinker who thrives in a fast-paced environment, we want to hear from you!

We offer competitive pay and a comprehensive benefits package, including generous PTO, medical, dental, vision, and a great workplace culture where your contributions truly make an impact.

Come build something great with us. Apply today!

Summary 

The Director of Marketing is a strategic leader responsible for Omega Builders' brand growth and market expansion. This role serves as the bridge between market data and executive decision-making, overseeing the full marketing ecosystem to ensure product offerings, pricing strategies, and lead generation initiatives are data-driven and aligned with market demand. The Director manages the marketing budget, shapes the company's product and community strategy, and fosters a culture of performance and continuous improvement across the marketing team.

Essential Duties

Market Intelligence & Strategic Analysis

• Develop and manage the marketing strategy and alignment with company goals
• Lead market research, feasibility studies, and site selection; evaluate demographic, economic, and competitive trends; including SWOT analysis, absorption rates, and buyer behavior to identify high-growth opportunities and optimize product positioning 
• Translate market intelligence into actionable strategies and pricing models
• Partner with Sales, Construction, and Design to optimize product offerings and maximize margins and sales velocity
• Oversee community launch processes including Community Kickoff meetings
• Monitors community and product performance against established sales goals
• Develop strategies to move aging inventory

Data & Performance Analytics

• Build and sustain a data-driven culture by establishing and monitoring clear KPIs across all marketing functions 
• Translate key metrics into executive-level insights and recommendations
• Oversee tracking, analysis, and reporting of performance metrics including web traffic, lead-to-sale conversions, community-level performance, and ROI across digital advertising, email, and social media channels
• Continuously analyze and improve the marketing and sales funnel, identifying opportunities to optimize cost-per-lead, lead qualification, and overall conversion rates

Marketing Operations & Systems

• Develop and execute the annual marketing plan and budget
• Lead the identification, evaluation, and integration of emerging marketing technologies, systems, and AI-driven innovations
• Strengthen and protect Omega's brand positioning across all markets, ensuring every customer-facing asset including digital, print, photography, and collateral reflects the company's standards
• Implement and monitor the optimization, data integrity, and integration of all marketing systems, including current and emerging technologies
• Develop and streamline marketing business processes to improve team efficiency and scalability
• Establish website performance, SEO standards, and emerging AI/LLM search optimization

Team Leadership & Financial Oversight

• Lead, mentor, and develop the marketing team, fostering accountability, collaboration, and high-performance execution
• Create and manage the marketing budget across all channels to maximize ROI; oversee vendor relationships, outsourcing, advertising, and other expenditures
• Ensure company initiatives are fully integrated, facilitating a seamless customer-centric experience from first touch to closing
• Serve as a key partner to the leadership team on strategic planning and revenue initiatives
• Other duties as assigned

Knowledge, Skills & Abilities

• Strategic vision with the ability to translate complex market data into actionable strategies and product and market recommendations
• Advanced analytical proficiency including data modeling, statistical methods
• Proven leadership ability - motivating teams, managing cross-departmental expectations, and driving high-stakes projects in a deadline-driven environment
• Sophisticated written and verbal communication skills suitable for executive-level reporting and public brand representation
• Strong understanding of company’s core product
• Ability to connect marketing activity to margin-positive home sales outcomes at the community level
• Proven ability to enhance website performance by auditing navigation, refining content hierarchy, and driving user-centric design improvements
• Understanding of social media ecosystems, with the ability to develop and execute cross-platform strategies that increase brand awareness and engagement

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field required; Master's degree preferred
• 8–10 years of professional marketing experience preferred, with significant exposure to residential construction or real estate preferred