How would you forecast a user's lifetime value (LTV)?

Hard Difficulty

Hard questions require advanced understanding and critical thinking. Here, your problem-solving skills are key, as these questions often involve complex scenarios needing in-depth analysis and well-structured responses.

Analytics Case question

Analytics Case questions present you with data scenarios to evaluate your quantitative problem-solving abilities. Demonstrate your structured approach to analyzing metrics, identifying insights, and making data-driven recommendations.

Here's a Hint

Consider various modeling approaches and discuss which customer metrics are most relevant to LTV calculation for different business models.